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How to Optimize Mobile App Performance

Leave a Comment / Search Engine Optimization, Uncategorized /

In today’s digital landscape, mobile apps reign supreme, shaping how we interact, work, and play. From social networking to productivity tools, mobile applications have become indispensable in our daily lives. However, with great functionality comes great responsibility, and ensuring your app performs optimally is key to its success. Welcome to our comprehensive guide on mobile app performance optimization, where we’ll unravel the intricacies of enhancing your app’s speed, responsiveness, and efficiency. Whether you’re a seasoned developer or a budding entrepreneur venturing into the app market, this article will equip you with the knowledge and tools needed to supercharge your app’s performance. Introduction to Mobile App Performance Mobile app performance refers to the efficiency, responsiveness, and overall speed at which a mobile application operates on various devices and under different conditions. It encompasses several key metrics, including load times, responsiveness to user interactions, stability, and resource utilization such as CPU, memory, and battery consumption. A well-performing mobile app provides users with a seamless and enjoyable experience, ensuring that actions are executed swiftly and without delays. Conversely, poor performance can lead to frustration, decreased user engagement, and ultimately, abandonment of the app in favor of alternatives. Factors influencing mobile app performance include code optimization, network latency, device hardware capabilities, and software dependencies. Developers strive to optimize performance through techniques such as efficient coding practices, caching, prefetching, and minimizing network requests. Regular monitoring and testing are essential to identify and address performance issues, ensuring that the app delivers consistent and high-quality performance across different devices and usage scenarios. Why Does It Matter to Improve Mobile App Performance? Improving mobile app performance matters for several reasons: In essence, improving mobile app performance is crucial for driving user engagement, revenue growth, and maintaining a competitive edge in the dynamic mobile landscape. How to Improve Mobile App Performance? Improving mobile app performance is crucial for ensuring a smooth and enjoyable user experience, which in turn drives user engagement, retention, and ultimately, the success of your app. Below are the top 10 tips to enhance the performance of your mobile app: 1. Optimize Images and Multimedia: Images and multimedia content are often the largest assets in mobile apps, contributing significantly to download sizes and load times. To optimize performance, it’s essential to compress images and videos without compromising quality. Utilize modern image formats like WebP, which offer superior compression algorithms compared to traditional formats like JPEG and PNG. Additionally, implement lazy loading techniques to defer loading non-essential images until they are needed, reducing initial page load times. 2. Minimize Network Requests: Excessive network requests can significantly impact app performance, especially in areas with poor connectivity or limited bandwidth. Minimize the number of network requests by combining multiple requests into a single batch request wherever possible. Additionally, reduce unnecessary data fetching by caching frequently accessed data locally on the device. Implement caching mechanisms such as HTTP caching and local storage to store static resources like images, CSS, and JavaScript files, reducing reliance on network communication and speeding up page load times. 3. Streamline Code and Reduce Bloat: Bloated code can slow down app performance and increase load times. To optimize performance, eliminate redundant code, unused libraries, and unnecessary features. Conduct regular code reviews to identify and remove dead code and refactor codebase to improve readability and maintainability. Opt for lightweight frameworks and libraries whenever possible, and avoid including features that are not essential to the core functionality of the app. Keeping the codebase lean and modular allows for better performance and easier maintenance in the long run. 4. Prioritize Critical Rendering Path: The critical rendering path refers to the sequence of steps required to render the initial view of a web page or app. To improve performance, prioritize rendering critical content above the fold to provide users with a meaningful experience as quickly as possible. Optimize HTML, CSS, and JavaScript to minimize render-blocking resources and prioritize loading of essential content. Implement techniques such as code splitting and tree shaking to reduce the size of JavaScript bundles and prioritize loading of critical resources. By prioritizing the critical rendering path, you can improve perceived performance and deliver a faster and more responsive user experience. 5. Implement Efficient Database Queries: Database queries are often a bottleneck in app performance, especially in apps that rely heavily on data retrieval and manipulation. To optimize performance, utilize indexes to speed up data retrieval and minimize database access time. Optimize SQL queries by using proper indexing, avoiding unnecessary joins and subqueries, and fetching only the data that is required. Consider using Object-Relational Mapping (ORM) tools to abstract database operations and simplify data access. By implementing efficient database queries, you can improve app responsiveness and reduce latency in data retrieval. 6. Enable Code Splitting and Lazy Loading: Code splitting and lazy loading are techniques used to improve app performance by loading code and resources on demand. Break down the app into smaller chunks or modules and load them dynamically as needed. This reduces initial load times and improves perceived performance, especially for larger applications with complex codebases. Implement lazy loading for non-essential features and components that are not required immediately upon app startup. By enabling code splitting and lazy loading, you can optimize app performance and deliver a faster and more responsive user experience. 7. Optimize Battery Consumption: Battery consumption is a critical factor in mobile app performance, as apps that drain the battery quickly can lead to user frustration and dissatisfaction. Monitor and optimize CPU and battery usage by identifying and optimizing resource-intensive processes. Minimize background activity and implement efficient power management techniques such as reducing CPU usage, optimizing network requests, and minimizing screen updates. Consider using background tasks and push notifications sparingly to avoid excessive battery drain. By optimizing battery consumption, you can improve app performance and enhance the overall user experience. 8. Utilize Content Delivery Networks (CDNs): Content Delivery Networks (CDNs) are a network of servers distributed across multiple geographic locations, designed to deliver content to users quickly and efficiently. By utilizing CDNs, you can distribute static assets such as images,

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BARNACLE SEO: WHAT IS IT AND HOW TO DRIVE TRAFFIC WITHOUT RANKING

Leave a Comment / Search Engine Optimization /

As a small business owner, the quest for high organic search rankings is undoubtedly a priority. Yet, achieving top positions in search results often demands a substantial SEO investment and time, varying by industry and locality.  While a robust SEO strategy remains crucial, diversifying your efforts is equally prudent, and that’s where Barnacle SEO enters the scene. It navigates the online world by strategically affiliating with reputable websites, leveraging its established reputation to attract attention and visitors.  Unlike traditional SEO approaches fixated on achieving high search result rankings, this technique capitalizes on the existing prominence and trust associated with influential platforms like directories, review sites, or social media channels.  This SEO strategically aligns with high-authority platforms, attracting customers without exclusively depending on securing top positions in search engine rankings. This article will focus on the core concepts of Barnacle SEO, unveiling its principles, strategies, and how businesses can effectively utilize this method to drive traffic without ranking.  What Is Barnacle SEO? Barnacle SEO is a smart strategy, invented by Will Scott in 2008, for boosting your web presence by hitching a ride on the success of high-ranking websites. Imagine clinging to a large, established ship like a barnacle (hence the name), benefiting from its journey and gaining visibility from its wake. That’s the essence of Barnacle SEO. Instead of battling directly for competitive keywords, you find established websites already ranking well for those terms. Then, you strategically “attach” your brand or content to them through various tactics.  This could involve guest blogging on their platform, getting listed in their directories, earning positive reviews on their site, or participating in collaborations like roundup posts. You leverage their authority and audience by attaching yourself to these reputable vessels. This can bring traffic, leads, and even indirect boosts to your ranking. It’s a smart way for smaller businesses or websites to gain traction alongside established players. So, Barnacle SEO isn’t about copying or leeching. It’s about finding mutually beneficial partnerships and riding the waves of existing success, ultimately propelling your boat forward.  This technique is particularly effective on third-party platforms like Yelp for local businesses or industry-specific sites with high authority.  How to Create Your Barnacle Strategy Crafting an effective Barnacle SEO strategy involves proper planning, from researching top-ranking sites to analyzing user behavior. Let us look at key steps to help you strategically drive traffic without ranking. To formulating a successful Barnacle SEO strategy, it is important to Identify your barnacle targets. This should start with a thorough research to identify the top-performing websites in your industry or niche that ranks consistently on the top search engine results.  These sites should possess relevance to your own content and target audience. Analyze their content, keywords, and overall SEO practices to understand what makes them successful. Consider industry forums, popular blogs, or authoritative websites that attract your desired audience.  By hitching onto these established platforms, you leverage their existing credibility and visibility to boost your online presence. Strategic alignment with these barnacle targets ensures your content aligns with user intent, maximizing the likelihood of attracting organic traffic and improving your overall search engine rankings.  This selection process is fundamental to the success of your Barnacle SEO strategy, enhancing your digital visibility through symbiotic association with influential online entities. To successfully implement barnacle marketing, aligning your content with chosen platforms is crucial. Craft high-quality, relevant material that complements existing content, seamlessly integrating into the platform’s context.  This strategy boosts user engagement and enhances your credibility within the selected barnacle platforms. For instance, if you’re leveraging a popular industry blog as a barnacle, create insightful guest posts that resonate with the blog’s audience, adding value while harmonizing with the blog’s style and topics.  This allows you to boost your brand and message properly by taking advantage of the hosting site’s established audience and credibility. Strategic link building involves integrating hyperlinks to your website within content distributed on barnacle platforms. These links should be contextually relevant, enhancing the user experience by offering additional valuable resources or information on your site.  Hyperlinks – Image Source: Quora Contextual relevance is essential, ensuring that the embedded links seamlessly fit into the overall narrative of the content. This strategic approach aids user navigation and plays a pivotal role in enhancing your website’s search engine ranking.  Search engines view these credible backlinks from authoritative platforms as signals of trust and relevance, contributing to improved organic visibility.  Strategically placing links within barnacle content will help you drive traffic to your site and bolster your website’s authority, thereby amplifying the effectiveness of your overall digital marketing strategy. Consistent monitoring and optimization are vital for achieving traffic without ranking. As regularly analyzing Key Performance Indicators is vital in success, you should be keeping a track of the major KPIs like Website Traffic, User Engagement, and Keyword Rankings, improvements etc to gain insights on the effectiveness of your strategies and approaches.   You should also identify the patterns, trends, and also areas that may need further improvement or tweaking. To facilitate monitoring, leverage tools like Google Analytics, which provides detailed information on website traffic, user behavior, and conversion rates.  Track the performance of specific pages linked through barnacle platforms to understand their impact on your overall SEO efforts. Keep yourself updated about developments in the industry and search engine algorithm upgrades. Review your barnacle platforms to ensure they align with industry trends and audience preferences. This may involve refreshing content, updating links, or adapting your strategy based on new developments. Utilize SEO tools such as SEMrush, Moz, or Ahrefs to conduct regular site audits, assess backlink quality, and identify potential areas for improvement. These tools offer insights into performance of keywords and traffic, analysis of competitors and the overall SEO health of the site. Ahrefs is a leading SEO tool that provides backlink and traffic analysis, keyword research and other SEO insights. With its features like Keywords Explorer, Ahrefs offers detailed data on various metrics required for SEO and also the competitive analysis which is also effective for the search engine optimization process. Ahrefs Keyword Explorer – Image Source: Ahrefs In order to rank

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BARNACLE SEO: WHAT IS IT AND HOW TO DRIVE TRAFFIC WITHOUT RANKING

Leave a Comment / Search Engine Optimization /

As a small business owner, the quest for high organic search rankings is undoubtedly a priority. Yet, achieving top positions in search results often demands a substantial SEO investment and time, varying by industry and locality.  While a robust SEO strategy remains crucial, diversifying your efforts is equally prudent, and that’s where Barnacle SEO enters the scene. It navigates the online world by strategically affiliating with reputable websites, leveraging its established reputation to attract attention and visitors.  Unlike traditional SEO approaches fixated on achieving high search result rankings, this technique capitalizes on the existing prominence and trust associated with influential platforms like directories, review sites, or social media channels.  This SEO strategically aligns with high-authority platforms, attracting customers without exclusively depending on securing top positions in search engine rankings. This article will focus on the core concepts of Barnacle SEO, unveiling its principles, strategies, and how businesses can effectively utilize this method to drive traffic without ranking.  What Is Barnacle SEO? Barnacle SEO is a smart strategy, invented by Will Scott in 2008, for boosting your web presence by hitching a ride on the success of high-ranking websites. Imagine clinging to a large, established ship like a barnacle (hence the name), benefiting from its journey and gaining visibility from its wake. That’s the essence of Barnacle SEO. Instead of battling directly for competitive keywords, you find established websites already ranking well for those terms. Then, you strategically “attach” your brand or content to them through various tactics.  This could involve guest blogging on their platform, getting listed in their directories, earning positive reviews on their site, or participating in collaborations like roundup posts. You leverage their authority and audience by attaching yourself to these reputable vessels. This can bring traffic, leads, and even indirect boosts to your ranking. It’s a smart way for smaller businesses or websites to gain traction alongside established players. So, Barnacle SEO isn’t about copying or leeching. It’s about finding mutually beneficial partnerships and riding the waves of existing success, ultimately propelling your boat forward.  This technique is particularly effective on third-party platforms like Yelp for local businesses or industry-specific sites with high authority.  How to Create Your Barnacle Strategy Crafting an effective Barnacle SEO strategy involves proper planning, from researching top-ranking sites to analyzing user behavior. Let us look at key steps to help you strategically drive traffic without ranking. To formulating a successful Barnacle SEO strategy, it is important to Identify your barnacle targets. This should start with a thorough research to identify the top-performing websites in your industry or niche that ranks consistently on the top search engine results.  These sites should possess relevance to your own content and target audience. Analyze their content, keywords, and overall SEO practices to understand what makes them successful. Consider industry forums, popular blogs, or authoritative websites that attract your desired audience.  By hitching onto these established platforms, you leverage their existing credibility and visibility to boost your online presence. Strategic alignment with these barnacle targets ensures your content aligns with user intent, maximizing the likelihood of attracting organic traffic and improving your overall search engine rankings.  This selection process is fundamental to the success of your Barnacle SEO strategy, enhancing your digital visibility through symbiotic association with influential online entities. To successfully implement barnacle marketing, aligning your content with chosen platforms is crucial. Craft high-quality, relevant material that complements existing content, seamlessly integrating into the platform’s context.  This strategy boosts user engagement and enhances your credibility within the selected barnacle platforms. For instance, if you’re leveraging a popular industry blog as a barnacle, create insightful guest posts that resonate with the blog’s audience, adding value while harmonizing with the blog’s style and topics.  This allows you to boost your brand and message properly by taking advantage of the hosting site’s established audience and credibility. Strategic link building involves integrating hyperlinks to your website within content distributed on barnacle platforms. These links should be contextually relevant, enhancing the user experience by offering additional valuable resources or information on your site.  Hyperlinks – Image Source: Quora Contextual relevance is essential, ensuring that the embedded links seamlessly fit into the overall narrative of the content. This strategic approach aids user navigation and plays a pivotal role in enhancing your website’s search engine ranking.  Search engines view these credible backlinks from authoritative platforms as signals of trust and relevance, contributing to improved organic visibility.  Strategically placing links within barnacle content will help you drive traffic to your site and bolster your website’s authority, thereby amplifying the effectiveness of your overall digital marketing strategy. Consistent monitoring and optimization are vital for achieving traffic without ranking. As regularly analyzing Key Performance Indicators is vital in success, you should be keeping a track of the major KPIs like Website Traffic, User Engagement, and Keyword Rankings, improvements etc to gain insights on the effectiveness of your strategies and approaches.   You should also identify the patterns, trends, and also areas that may need further improvement or tweaking. To facilitate monitoring, leverage tools like Google Analytics, which provides detailed information on website traffic, user behavior, and conversion rates.  Track the performance of specific pages linked through barnacle platforms to understand their impact on your overall SEO efforts. Keep yourself updated about developments in the industry and search engine algorithm upgrades. Review your barnacle platforms to ensure they align with industry trends and audience preferences. This may involve refreshing content, updating links, or adapting your strategy based on new developments. Utilize SEO tools such as SEMrush, Moz, or Ahrefs to conduct regular site audits, assess backlink quality, and identify potential areas for improvement. These tools offer insights into performance of keywords and traffic, analysis of competitors and the overall SEO health of the site. Ahrefs is a leading SEO tool that provides backlink and traffic analysis, keyword research and other SEO insights. With its features like Keywords Explorer, Ahrefs offers detailed data on various metrics required for SEO and also the competitive analysis which is also effective for the search engine optimization process. Ahrefs Keyword Explorer – Image Source: Ahrefs In order to rank

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The App Store Optimization Guide: Boost Your App Visibility & Ranking

1 Comment / Search Engine Optimization /

What is App Store Optimization (ASO)? App store optimization (ASO) is the process of improving an app’s visibility, reach, and conversion rates in app stores by adding relevant keywords, attractive visuals, and appealing descriptions. Similar to SEO, the ASO strategy focuses on improving the app’s visibility so that it’s easily discoverable by the target users. There are several factors like subtitles, metadata, description, images, keywords, reviews, ratings, and downloads that affect your app’s ranking on the store. ASO is often referred to as app store search optimization because its core purpose is to make your app search-friendly on the app stores. The goal is to retain existing users, offer them upgrades and attract new users to eventually build a large loyal user base. In simple words think of ASO like SEO but for your mobile app and not your website. The primary goal of the ASO strategy is to boost the download rate. However, you do get bonus secondary goals like: Google Play and Apple Store are the top stores which you can target for optimization. However, you can also do app store search optimization on other app stores, like the Amazon App store, the Samsung Galaxy Store, and the Huawei AppGallery. Why App Store Optimization is important? “Google says that 40% of the apps are discovered through searches on its Google Play Store.” So you might be doing perfect SEO for your website. But if you have failed to optimize your app store, you might be missing out on the users who will actually download and install your mobile application. What businesses fail to understand about ASO is the users’ mindset. It is very likely that a user will search for an app on Google. In 90% of the cases, the app user will explore the Google Play Store or Apple Store for the app. Sometimes, users also fall in love with apps that they find on the recommendation list on the app store and download them on a hunch. Another survey indicates that 82% of the users find new apps on the app store or its recommendation list. But there are 3.3 million apps on Google Play Store and over 1.1 million on App App Store. How can you outrank them? ASO techniques, like including keywords your users might find your app for, boost your app’s visibility on the stores. So, don’t rely on the mercy of the app stores and take your app’s ranking into your own hands. ASO for Google Play vs. App Store Google Play Store and Apple’s App Store may be similar from a user’s point of view. But from a business owner’s perspective, both are quite different. The similarities are: But the best thing about the App Store is that it offers keyword fields and subtitle sections. This makes it easier for you to add multiple keywords to your app, which increases the chances of its discovery and high ranking. Google Play doesn’t have any such fields. But the store does have a description section where you can describe the features and utility of your app. The point to note here is that whatever features the app stores offer, you need to use them to their full potential to increase your app’s visibility. Apple App Store Ranking Factors Have a look at the factors that can help you optimize your app store. Google Play Store Ranking Factors Consider these factors while doing ASO on the Google Play Store. 4 App Store Optimization (ASO) Strategies to Boost Your App Store Ranking Here are the top 4 factors that affect your ASO strategy more than anything else. App Title The title is the first thing that attracts a user to your app. So, be wise with your app name/title. You may not know but once your app starts to gain recognition, people talk about it. People recognize your app by its title/name. If you change that, other users who came looking for your app by trusting their friend’s feedback won’t find it. So, you will risk losing existing and new users by frequently changing your app name/title. Tip: Take your time. Think of a creative app title or name that shows your credibility, includes keywords, and tells about the services you offer. App Description App descriptions are not for the app store. But for your users.App stores don’t give much importance to descriptions. However, users do read about the app before downloading it. This app store search optimization factor is solely to impress users. Tip: Our tip is to give some time to write your app description. Once done, share it with your friends and colleagues for feedback. App Subtitle App subtitles are the lines that you see just below the app’s title/name. Similar to app titles, subtitle is an important part of app store keyword optimization. This is another section where you can use your keywords and show what your app is all about. For example, Canva says it’s all about graphic design and logo. Similarly, LinkedIn smartly showcases it for networking and jobs. Tip: Use title and subtitle to include all your main keywords. App Reviews & Ratings Reviews and ratings are social proofs of your credibility and build trust in new users. Who would you trust – an app with 10 reviews or an app with at least 1000 reviews? We all know the answer. The app title and keywords may attract the user. But it is the reviews that will push them to download your app. Ratings are more important than reviews as you can see ratings on the side of the app title. Users always tend to trust and download apps with higher ratings. So the best ASO strategy is to get ratings from your customers within 72 hours of them using the app. Plus, solicit the ratings within your app functions. This makes it easier for users to rate your app in 1-2 clicks without toggling between the app and the app store. How To Do ASO Keyword Research? Similar to

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5 KEY PRINCIPLES OF EFFECTIVE WEB DESIGN FOR BEGINNERS

Leave a Comment / web design and development /

In the digital era, having an impactful online presence is paramount. Whether you’re a budding entrepreneur or a seasoned professional, understanding the fundamentals of web design is crucial. Here are five key principles to kickstart your journey into effective web design 1. Simplicity is Key Simplicity reigns supreme in the world of web design. A cluttered interface overwhelms visitors and detracts from the user experience. Opt for clean layouts, intuitive navigation, and concise content. Remember, less is often more when it comes to design elements. 2. Responsive Design Matters With the proliferation of smartphones and tablets, ensuring your website is responsive is non-negotiable. Responsive design adapts seamlessly to various screen sizes, providing users with an optimal viewing experience across devices. Google prioritizes mobile-friendly websites in its search rankings, making responsiveness essential for SEO success. 3. Prioritize User Experience (UX) User experience is at the heart of effective web design. Put yourself in the shoes of your target audience and tailor your website to meet their needs and expectations. Intuitive navigation, fast load times, and engaging content are fundamental to delivering a positive user experience. Conduct user testing to identify pain points and refine your design accordingly. 4. Visual Hierarchy Enhances Engagement A well-defined visual hierarchy guides users through your website, directing their attention to the most important elements. Utilize contrast, color, and typography to create visual interest and prioritize content. Clear calls-to-action (CTAs) encourage interaction and drive conversions. Remember, a visually appealing design captivates users and keeps them coming back for more. 5. Stay Updated with Trends The digital landscape is constantly evolving, and staying abreast of emerging trends is essential for success. Keep an eye on industry developments, design trends, and technological advancements to ensure your website remains relevant and competitive. Embrace innovation while staying true to your brand identity to leave a lasting impression on your audience. In conclusion, mastering the principles of effective web design is crucial for beginners looking to make a mark in the digital realm. By prioritizing simplicity, responsiveness, user experience, visual hierarchy, and staying updated with trends, you can create a compelling online presence that resonates with your audience. Remember, effective web design is a journey of continuous learning and refinement. Nivedita Infosystem LLP is a leading provider of web design and development services. We offer innovative design, responsive development, cutting-edge technology, and tailored solutions. Our creative minds bring your vision to life, ensuring a visually appealing and functional website. We stay ahead of the curve, incorporating the latest technologies to future-proof your digital presence.

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What Is Mobile-First Indexing & Best Practices For SEO in 2024

Leave a Comment / Search Engine Optimization /

The mobile-first index has played a crucial role in completely transforming website ranking and SEO practices and other online initiatives that are undertaken. According to the experts at the top digital marketing agency in Kolkata, the exponential growth in the use of mobiles and the Goggle prioritising digital mobile-friendly content for indexing has had a profound impact on different areas of the industry. Today a company needs to prioritise a mobile-friendly design, to enhance their visibility and rankings in mobile search results. Adopting a mobile-first index is not just an option but rather a requirement that is imperative for ensuring your success in the digital space. What is mobile-first indexing? According to the top SEO expert in Kolkata, mobile-first indexing is a change in Google algorithm, where the primary basis for indexing is the mobile version of a website. Websites need to be optimised for Google now prioritises the mobile version of a website, therefore a website that is optimised for mobile devices is likely to achieve a high rank in search results which in turn will ensure continued visibility and accessibility for mobile users. Why is mobile-first indexing important? Mobile-first indexing is crucial for several reasons. Let us understand what they are: Best practices for mobile-first indexing Follow these practices to ensure your site is optimised for Google’s mobile-first indexing: Ready to ensure a boost to your online presence through tangible results? Contact our experts at the top digital marketing team in Kolkata to get tailored plans for your digital needs Nivedita Infosystem LLP is a leading provider of web design and development services. We offer innovative design, responsive development, cutting-edge technology, and tailored solutions. Our creative minds bring your vision to life, ensuring a visually appealing and functional website. We stay ahead of the curve, incorporating the latest technologies to future-proof your digital presence.

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4 Things Every Entrepreneur Needs to Know About SEO

Leave a Comment / Search Engine Optimization /

The importance of having an online presence in the era of digital world cannot be stressed enough.  You would already know this if you are an entrepreneur.  One of the most important things to learn in the digital space is SEO or Search Engine Optimization. Digital marketing has overtaken traditional marketing and to be ahead in the game; a startup needs to focus on extracting the most from SEO. A lot of Digital marketing company in kolkata and digital marketing agency in Kolkata have started mushrooming. The Silicon Valley of India has become a hub for these kinds of marketing companies. India’s few of the top rated marketing agencies are in Bangalore itself. Before jumping to hire one of them, there are a few things to keep in mind. Let us look at some of the SEO techniques every entrepreneur should know about On-site optimization This refers to a process done on your page. Search engines look for quality and content of your page To categorize your page. This helps a search engine decide where to rank your page on a search result. To feature among the top ranks in a search engine, make sure you use appropriate keywords in your heading and content. Keep in mind to use the keywords relevant to the content and do not overdo it as you may be un-indexed. Off-site optimization All right! The keywords are taken care of. What next? The search engine still needs a little more validation to rank your page among the top listings. A site’s authority is determined by the number of external sites linked to it. Simply put, off-site optimization is the part of SEO that uses external methods. Again, content plays an important role here. Other sites link to yours only if they find good quality content on your site. So make sure you have rich content. Black-hat SEO This is an illegal technique to drive traffic to your website. Though these techniques work in the short run, using them is not advisable. They break the search engine guidelines, and you run the risk of being blacklisted by the search engines. Paid links, spam comments, etc. are some of the illegal methods used in Black-hat SEO. White-hat SEO These are legal techniques to increase traffic to your website. A website is ranked organically according to its relevance. Keyword analysis, backlinking and link building are some of these legitimate techniques. The objective here is to focus on right content and value addition to the consumers. If you are considering hiring an SEO expert for your startup, there are plenty of options.  Finding a prominent digital marketing company in kolkata is not as difficult as it looks. Digital marketing agency in kolkata guarantees increasing quality clicks over quantity clicks for your website. They are few of them who make sure that they fulfill the necessity of SEOs. You just have to choose one based on your requirements. Nivedita Infosystem LLP is a leading provider of web design and development services. We offer innovative design, responsive development, cutting-edge technology, and tailored solutions. Our creative minds bring your vision to life, ensuring a visually appealing and functional website. We stay ahead of the curve, incorporating the latest technologies to future-proof your digital presence.

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Boost Your Business with the Best Digital Marketing Agency in Kolkata

Leave a Comment / Digital Marketing /

In today’s fast-paced digital world, having a strong online presence is crucial for the success of any business. With the right digital marketing strategies, you can reach a wider audience, generate more leads, and increase your revenue. If you’re looking to take your business to the next level, partnering with a reputable digital marketing agency in Kolkata is the way to go.Why Choose a Digital Marketing Agency in Kolkata?Kolkata, the cultural capital of India, is also emerging as a hub for digital marketing agencies. With its pool of talented professionals and a growing number of businesses embracing the digital world, Kolkata offers the perfect environment for businesses looking to boost their online presence.Here are some compelling reasons why you should consider partnering with a digital marketing agency in Kolkata:

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