SEM & PPC (Search Engine Marketing)

SEM is crucial for every business these days because it helps them reach targeted customers quickly without competing in the organic space. When your potential buyers put a search query relevant to your product or services, your advertisement appears at the top of the first page in search results. Thus, it is an effective marketing strategy to drive traffic through the sales funnel and trigger conversions.

With SEM, also known as PPC Ads, you can reach a prospective customer at the very moment he or she is searching for a good or service like yours on search engines like Google, Yahoo, Bing, etc. PPC garners or draws attention and influences the buying decisions of consumers with compelling ads highlighting your lucrative offerings.

Thus, if you want quick brand recognition and would like to reach the right people at the right time, SEM is the answer. Webgen Technologies is a leading PPC agency in Kolkata that creates impactful PPC ideas to accelerate sales

Yes, of course. For startups, SEM is a brilliant way to gain massive web traffic, create brand awareness and boost conversion. As for medium & big businesses, SEM guarantees growth through maximum lead generation and boosts profitability.

Let’s see how search engine marketing services in Kolkata benefit your business and help you reach your sales goals efficiently.

Reach your customers instantly – Paid Ad on Google is a short-time SEM strategy that is used to promote instant visibility to your business name, products, and services. Since your ad is displayed at the top of the first page of SERPs, the audience searching for you will reach you at the exact moment they are looking for you.

Location-based targeting – SEM gives you the opportunity to target audiences located near you. You can even create geo-targeted search ads in local languages and select your desired regions or geographical locations for better customer targeting.

Pay only when someone visits your site – PPC or Pay Per Click implies you only pay when anyone clicks on your ads and visit your page. There is no cost involved in displaying ads on search engines. Thus, PPC gives your brand adequate exposure for free.

Beat competitors by showing up for their keywords – Another reason SEM is effective for businesses is it allows them to appear on search queries containing competitor’s keywords.

Aids in name recognition – PPC ads make your brand and brand name familiar to your targeted customers by repeatedly showcasing your business to them during a certain period of time. Gradually when they become familiar with your brand, it reinforces recognition.

Thus, there is no doubt regarding the fact that SEM can help businesses expand faster, reach new customers and drive business revenue. We are one of the top PPC companies in India with a team of certified SEM experts who can create compelling ad campaigns and attract audiences to your page.

SEO or search engine optimization focuses on driving organic traffic to your page from search engines. SEO is an effective way to get your website ranked on popular search engines like Google, Yahoo, and Bing. Drawing traffic from organic search results involves serious challenges and SEO helps overcome those obstacles and improves your website position. SEO professionals employ various techniques to analyze your website performance and then suggest measures to improve the website design and development as per the latest search engine algorithms. 

SEM or Search Engine Marketing involves the direct promotion of your website by presenting it to your potential customers at places where they are supposed to see it first (top of Google’s first page). SEM helps in lead generation by creating brand awareness.

SEM differs from SEO in the sense that most of the traffic generated from SEM is from paid searches. But in SEO, traffic comes from organic search. Webgen Technologies is an experienced digital marketing agency that offers cost-effective SEO and SEM services in Kolkata for businesses from various types of industries.

India is one of the most preferred outsourcing countries by global clients. India, being a country with the largest skilled and qualified workforce, is the best place to search for PPC companies. If you need scalable solutions to increase your brand visibility, then consider hiring experts from India. Why?

• Get access to top industry experts – India is home to competent PPC professionals who are great at crafting creative PPC campaigns and delivering long-lasting and transparent results to your business.  Since PPC advertising is more effective than other marketing strategies in converting clicks to customers, it should be handled by adept experts. And, no country is better than India in providing you with this.
• Cost-effective Solution – If you are seeking an agency that offers PPC services at an affordable rate, then you should hire an SEM company in Kolkata, India. PPC professionals from India not only provide you with cost-effective SEM solutions but also ensures that you reach your target market and pay only when anyone clicks. You can reduce your ad spending to a great extent by outsourcing PPC services to an Indian firm.
• Saves time  – One of the prime reasons for outsourcing is saving time. Doing it yourself by hiring in-house resources is both time-taking and involves high costing. But when you choose an SEM agency to run your ad campaigns, it can be done quickly as the agency specializes in that job only and have several experts with rich expertise. Positive results are guaranteed and that too in lesser time compared to when done in-house.
• Smooth Communication – Poor communication will never be an issue when you work with a PPC agency in India. With their constant availability and great communication skills, you can always relay your requirements, raise queries and track regular reports on your PPC campaign progress.

Also, a systematic and transparent approach is maintained by firms in India. They will first understand your pain points, discuss your requirements, devise a PPC strategy, implement action, evaluate results and lastly, provide you with transparent ROI reporting. Thus, it is clear that hiring one of the top PPC companies from India is the best decision if you want your PPC campaigns to bring fruitful results and drive business revenue. 

Investing in PPC marketing is worth considering because as per recent studies, nearly 27% of users click on the top search results when they put any search term or query on the search engines. Therefore, every business should think of running PPC ads in order to scale their business.  Here are some most prominent benefits of PPC in growing your business. 

Get Instant Traffic – Drawing traffic through organic search is highly beneficial for your business but it takes time. By utilizing SEO services, you can get impactful results in the long run. On the contrary, SEM or PPC services in India bring you prompt results without requiring you to wait for months. Therefore, SEM is of great value to startup businesses, in particular, as it gives the right exposure at the right time to the right people.

Brand Awareness – It becomes difficult for small or local businesses to get the attention of potential buyers since big rivalries are already influencing the market with their name and reputation. In such a scenario, PPC can be a savior. It gives small-sized firms instant recognition through audience targeting. When your ads appear at the top of SERPs, it grabs their attention. Furthermore, with remarketing, your prospective customers become familiar with your brand name and products. This builds trust in them and increases their chances of conversion. 

Specific Group Targeting – Usually, you cannot achieve group targeting with your SEO efforts. You need the help of an able PPC company in Kolkata, India that can plan a concrete SEM strategy with multi-layer targeting options. You can prepare targeted Google Ads based on-

• Audience demographics and their interests
• Content or keywords specific 
• Device specific (such as smartphone users)

Boost sales – By displaying your brand right in front of the people looking for your products or services, SEM can help you in increasing your sales. By growing your online presence and reaching out to more and more people on the internet, you can boost conversions. Google ads, Youtube ads, Facebook ads, etc. are some of the great ideas for eCommerce businesses to influence people straight away to buy from you. Hence, hire the best SEM agency in Kolkata to speed up your sales conversion rate. 

Aids in SEO strategy – PPC has a great hand in influencing your SEO strategy in a number of ways. In simple words, to make your SEO efforts successful, you need to combine it with SEM. Through PPC, you can derive better targeting information such as keyword discovery and keyword search volume. Moreover, once visitors come to your page through PPC targeting, it gives the best opportunity to analyze their behavior such as their likes and dislikes, viewing time on content, and other factors. All these jointly will help you in improving your website content and likewise its performance. 

Monitor Performance – It’s easy to track and monitor the performance of your Google Adwords services.  The biggest advantage of performance monitoring in your business is that it helps you to make decisions driven by PPC marketing results. Data plays a key role in improving your business strategy and boosting ROI. Further, a professional SEM company in Kolkata will always weigh out the PPC costs and results before proceeding with any other marketing tactic. 

Retargeting  – PPC is a brilliant way to retarget those who have previously visited your site. It helps you to influence users who have clicked on your PPC ads but didn’t make a buying move yet. Through remarketing, you get a chance to make your brand familiar and build an unforgettable impression in their minds. Also, you can retain your old customers by upselling, cross-selling, and advertising products that they are supposed to take an interest in. 

Helps in social media marketing – Our PPC agency in Kolkata ensures that our SEM services help you with your social media advertising as well. PPC acts as a catalyst in your social media campaigns by providing you with useful information on customer data and helping you to reach your social media goals faster. 

Google Ads or Google Adwords is one of the largest and most profitable ad channels. PPC ads generate twice as many visitors as SEO and hence, businesses rely greatly on various types of Google ads to build brand recognition and drive instant traffic. And as there are several types of Google ads, you have to see first which type of ad would be most effective for your business. Let’s get into the details of the types of our Google Adwords services in Kolkata.

1. Search Ads – These are generally text ads that appear on top of Google search results with the prefix word “Ad.” at the beginning of the text. Search ads are appropriate for targeting those keywords that potential customers intend to search on Google. Using this ad type helps businesses get in front of audiences who are eager to buy and therefore, chances of conversion are very high.
2. Display Ads – Display ads are published on websites that are part of Google Display Network (GDN). Google will allow you some ad space on various sites that your audience is most likely to visit. By analyzing your audience characteristics such as age, gender, likes, and preferences, Google allows you to set your ad on specific websites to draw the attention of your target audience. Google display ads can help you reach a massive number of internet users in minimum time.
3. Video Ads – Video Ads are the best marketing tool to leave an indelible impression on users’ minds. Although the pricing for video ads by top SEM companies In Kolkata is comparatively higher, its impact on potential buyers is immense. Through compelling video ads on Google partner platforms like YouTube, you can reach millions of customers within a few minutes. An impressive video comes before, after, and in between YouTube videos, to make your relevant audience aware of your brand and invite them to make a buying move.
4. Shopping Ads – It’s basically a product-based ad type. A shopping ad is an incredible way to advertise a product for sale by publishing its image, price, and buy link on the top of Google search results. Shopping ads also are shown as Google images when a shopper searches for similar products using intent keywords. eCommerce companies hire Google Adwords services in Kolkata to get traffic to their online stores and boost sales.
5. Local Search Ads –  This type of ad service is appropriate for local businesses that want to drive people to visit their physical stores or make a call to specific business locations. Google generates local search ads based on the information and assets provided by local store owners such as addresses, images, videos, contact numbers, etc. and these ads will be displayed on Google partner networks like Google Maps, Google search network, etc.
6. App Promotion Ads – No one will know about the app you just published on app stores until you promote it. An app cannot be a success unless users download, install, and engage with it. Thus, through app promotion ads services, you can easily get your app noticed by the target people and entice them to download it instantly.  For effective App promotion ads, you can reach out to seasoned SEM experts of a reputed PPC company in Kolkata like Webgen Technologies any time.

Hope, now you when how many types of Google Ads services are there and how you can use them to your advantage. Although SEO services also aid in driving organic traffic to your site or eCommerce store, PPC is a more effective marketing method if you want to drive a large volume of search traffic in a short time. 

Your PPC campaign can be called a success when you achieve the PPCs goals that you have set before the campaign launch. 

The metrics that will help you determine your PPC campaign success are:

• Impressions – That is how many times your ad has been shown on SERPs or how many people it had reached actually.
• Clicks –  How many clicks your ad has earned which is a measure of the traffic to your site or landing page.
• Click Through Rate (CTR) – It is the total clicks divided by the number of impressions and multiplied by 100.
• Average cost per click – It is the total cost from all the ad clicks divided by the total number of clicks.
• Conversion – It measures the action that has been completed by those who clicked on your ads. 

In order to make sure that your PPC campaign is a complete win, reach out to the best SEM agency in Kolkata, India, Webgen Technologies. Contact us to know in detail.